A Bright Green Idea: Bee’ah, The Sharjah Environment Company Supports ‘Make the Switch’, Making Low-Energy Light Bulbs Available at Greatly Reduced Cost

9/23/2008 4:29:00 AM

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  Bee’ah, The Sharjah Environment Company today announced its involvement in a pioneering new scheme that encourages UAE residents to ‘Make the Switch’ to energy-efficient light bulbs. “Make the Switch’ will allow UAE residents to purchase a twin-pack of Illume low-energy light bulbs at the cost of just AED 10 (representing a discount of approximately 75%) from any Emarat filling station. The highly-efficient bulbs use 78% less energy than conventional light bulbs, bringing environmental benefits and noticeable cost savings.

A Bright Green Idea: Bee’ah, The Sharjah Environment Company Supports ‘Make the Switch’, Making Low-Energy Light Bulbs Available at Greatly Reduced Cost

Ecobility scheme began on 16 November, making one million AED 5 low-energy bulbs available at all Emarat filling stations
Promotion on Bee’ah pedestrian recycling centres will encourage the use of energy-efficient bulbs across the UAE

(Sharjah, United Arab Emirates) – 23 November 2008 – Bee’ah, The Sharjah Environment Company today announced its involvement in a pioneering new scheme that encourages UAE residents to ‘Make the Switch’ to energy-efficient light bulbs. ‘Make the Switch’ will allow UAE residents to purchase a twin-pack of Illume low-energy light bulbs at the cost of just AED 10 (representing a discount of approximately 75%) from any Emarat filling station. The highly-efficient bulbs use 78% less energy than conventional light bulbs, bringing environmental benefits and noticeable cost savings.

‘Make the Switch’ began on 16 November and Bee’ah is playing an invaluable role in promoting the campaign: 206 of its 3-stream recycling centres installed in prominent locations in parks and on streets across Sharjah are carrying ‘Make the Switch’ advertising, raising awareness of the incentive and encouraging more people to change to energy-efficient light bulbs.

Samer Kamal, Managing Director, Bee’ah said, “Bee’ah is delighted to be helping to promote ‘Make the Switch’, the first incentive scheme of its kind in the United Arab Emirates. ‘Make the Switch’ will play an important role in raising environmental issues; but just as importantly, it will help demonstrate just how easy it is for each of us to make changes that benefit our environment. And as is so often the case with environmentally-sound changes, anyone who purchases a low-energy bulb will also enjoy lower electricity bills! We’re proud to be promoting this scheme on our 3-stream pedestrian recycling centres that are already bringing benefits to the Emirate of Sharjah by offering recycling facilities to the public in some of its highest footfall areas.”

One million Illume low-energy light bulbs will be available at the discounted cost of AED 5. At this price, each low-energy bulb will, on average, pay for itself in just four months, as low-energy light bulbs typically consume almost 80% less energy than a conventional bulb. With a life expectancy eight times greater than a conventional bulb, every low-energy light bulb purchased also means less waste is produced.

The ‘Make the Switch’ incentive is being run by Ecobility Energy Solutions LLC, a UAE-based company dedicated to catalyzing change in the field of regional sustainable development. For more information on the campaign, visit http://www.maketheswitch.ae

About Bee’ah – The Sharjah Environment Co.
Bee’ah is a Public Private Partnership (PPP) Environmental Company, founded in 2007, operating in the Emirate of Sharjah. The primary mission of Bee’ah is to help transform Sharjah into a ‘green’ Emirate with sustainable environmental best practices, providing fully integrated environmental strategic solutions and services for commercial, industrial and residential groups. For more information, please visit http://www.beeah-uae.com

About Ecobility Energy Solutions LLC
Ecobility is a company dedicated to catalyzing change in the field of regional sustainable development by engaging in the origination, development and commercialization of clean technologies across three verticals; renewable energy, resource conservation as well as sustainable buildings. For more information, visit http://www.ecobility.ae/