How to Market a Vending Machine in a Dental School Using SEO

Dental schools are in an interesting position when it comes to providing other services. A lot of the time, funds are strapped, and the schools struggle to provide things like catering at an affordable price for their students. They may opt to install vending machines to make money and provide their students with convenient refreshments.

Vending machines aren’t always of chocolate. There are machines that make cup soups and noodles. There are coffee, tea, water and soda machines, and some that sell savory snacks or even hot snacks that can be prepared in a microwave attached to the machine itself.

With these machines, it’s important that you put the time and effort into marketing them. If the students don’t know that the machine is there or are under the impression that “it will be expensive” then they won’t use it. Usually, machines are against a wall or in the corner of a hall – hardly somewhere that will get a lot of people passing by and stopping to take a look at it. The students will be in the routine of making a beeline to the counter to get their food and drink, and you need to make them get out of that habit.

Believe it or not, SEO is a good way to do this. Using SEO, you can prepare students for the idea of convenient vending machine food and drink (or even other goods – some vending machines can sell stationery or electronics!) before they even come to your facility. This is best done by making sure that you talk prominently about your products and services, and your facilities, on your website. Let us look at an example, so for example if someone that is going to the dental school searches on one of the search engines locally inside the school for a vending machine. They should be able to find the location.

Why should they care? Well, when they’re at university after hours studying in the library because their flatmates are annoying, they’ll want a nice hot drink. The canteen is probably closed, so they’ll be pleased to find out that you have a bean to cup coffee machine, and that you also have some healthy snacks on an adjacent machine, so that for a couple of dollars they can enjoy some real food, instead of having to dial a pizza or leave the dental school to find a store that’s open.

SEO can help with marketing the machine to existing students as well. It can encourage them to spend more time at the school and can be a good reminder to them that the facilities are available.

Student satisfaction and wellbeing are essential factors and things that don’t get enough attention in a lot of dental schools. The schools are often too busy worrying about other targets, grades, recruitment, etc. – but putting some time into marketing the quality of life side of things can be of benefit to the school as a whole.

The challenge is figuring out how to do the SEO. People are not likely to search for “coffee machine in Anytown Dental Academy,” so you would need to look at the searcher habits that people do exhibit. What can you promote to make sure that you are reaching your target audience?

SEO is just one part of the marketing equation. Creative marketers may want to set up a social media account ‘for the machine,’ or use other location-based or app marketing. Even small things such as changing the location of the machine so that it is more visible can be helpful in increasing the number of people who buy from it.

If the machine sells more than the usual calorie-dense snacks, then it might be worth promoting that – is it good from a lifestyle perspective? Are you encouraging your trainee dentists and hygienists to practice what they preach? Are you leading the way regarding encouraging a healthy diet? If so, those are highly marketable things, and things that could net the whole school some good publicity. Take advantage of them and start talking about them as much as you can. It will increase sales, and it could even bring in new students.

How Can SEO Help A Waste Management Service


Do you need to make sure a waste management company is successful? Maybe you own it, or maybe one is hiring you to make sure they get more customers. Whatever the reason is that you need it to be more successful, you can learn how to use SEO to make it a more profitable venture.

When someone searches for waste management services in your city, you want them to know that you have a service available. If you build a website, then that’s going to help as long as people can find it. If you don’t use SEO, your chances to get your website in front of customers are not very good. It’s best to let a pro handle the web design and the SEO for you and that way you know you have a nice website that people will click on when they see it.

You may think that people don’t care much about learning about waste management services, but that’s not true. Nobody wants to pay money each month to a place that they know is terrible. If you don’t have a website and people don’t know you exist, then they may go with the competition that is online. Maybe the older generations don’t look up this kind of thing and just rely on word of mouth, but people, for the most part, these days always research services if you want the best deal.

There are ways to get your site to show up in the local widget that shows up on Google when someone in your area searches for local services. You need to find out of an SEO expert is going to offer some local help because you need to be able to appeal to those that are near you. It doesn’t make sense to use a service to do SEO for you that reaches out to people all around the world. Why would they need your services unless they plan to move there in the next few weeks?

Search engine optimization professionals are not easy to find at first, especially if you haven’t tried to work with one yet in the past. One thing that’s really important is that you have to make sure that you find out what they’ve done for others before. Why would you hire someone to do a detailed job like this that is just going to look up what to do on Google before they come out? You want someone that has done the work recently and that you know will do a great job so never just hire people blindly.

You’re better off letting someone help you with this marketing method.

The problem with trying to work through it on your own is that there just happen to be a lot of ways it can go wrong. You may not know, for instance, that there is a certain keyword density that you have to stick with or it can cause your ranking to get lowered. Making sure that everything is working right by looking at website stats can help you see when you need help if things are not looking good but even then don’t try to fix problems if you’re not trained enough to make the problem go away.

Your SEO plans won’t mean much if your website doesn’t tell people why they need to work with your company. Anything that you have online needs to show people that the business you’re marketing for is going to make their lives easier. You may have better prices than others, and that’s what you should focus on if that’s the case because it makes the bills of someone lower. If you have a company that doesn’t do anything better in the way of services or prices, then you’re going to have to start working harder to make your company stand out for some reason. SEO can only do so much!

How can SEO help a waste management company? The main benefit is that it lets that company show themselves to more and more clients as time goes on. Getting the attention of people online in your area leads to more of them using your services and you making more money.